Hi, I'm Paul Somerville

a user research
and user experience design consultant

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I use research techniques

to understand
and solve real

user problems

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And I love

to brainstorm,

design and user test intuitive solutions

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Placing users at the heart of a

A SIMPLE PROCESS

1 CLARITY

ENVISAGE

2

3 DESIGN

4 IMPLEMENT

With a problem defined, I can use observations to think of potential solutions.

I search for similarities in pain points and categorise them
Evaluate the resources available and they can solve the problem
Brainstorm ideas that could yield positive results

The clarification stage involves observing and framing findings. First, I identify and empathise with your audience. Where are they coming from? What are their common pain points? Why do they need your solution? How will they benefit? The clarification stage involves observing and framing findings.

First, I identify and empathise with your audience. Where are they coming from? What are their common pain points? Why do they need your solution? How will they benefit?

The final stage:

Implementation—is the culmination of the previous three phases. It’s where I take all observations, and ideas, before finally implementing a final design solution.

The third stage focuses on developing ideas from the ideation phase. This is done by testing possible solutions and noting the successes and failures of each.

If something doesn’t work, I utilise the user feedback captured during usability testing to create an improved version.

Core services

USER EXPERIENCE

APPLICATION

Physical and digital products

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project.

USER RESEARCH

APPLICATION

Physical and digital

User research (UR) focuses on understanding user behaviours, needs and motivations through interviews, surveys, usability evaluations and other feedback methodologies. It is used to understand how people interact with products and evaluate whether design solutions meet their needs.

USER INTERFACE DESIGN

APPLICATION

Digital products only

User interface (UI) design focuses on human-computer interaction and is a more technical approach. It works by anticipating user expectations and creating custom inputs to get them where they need to go. As a result, UI is more concerned with the interaction design foundation.